Referred Journals
Zemke, D. V., & Shoemaker, S. (in press). A sociable atmosphere :Ambient scent's effect on social interaction. Cornell Hotel and Resturant Administration Quarterly.
Zemke, D. V., & Shoemaker, S. (2007). Scent across a crowded room:
Exploring the effect of ambient scent on social interactions. International Journal of Hospitality Management.
Raab, C., Shoemaker, S., & Mayer, K. (2007). The Feasibility of
Activity-Based Costing in the Restaurant Industry: An Innovative Way to
Analyze your Menu. International Journal of Hospitality and Tourism Administration.
Shoemaker, S., and Zemke, D.V. (2006). "The ‘locals’ market: A new gaming segment." Manuscript accepted by the Journal of Gambling Studies.
Shoemaker, S., Dawson, M., and Johnson, W. (2006). "How to Increase Menu Prices without Alienating Your Customers." International Journal of Contemporary Hospitality Management. Volume 17, Numbers 6 and 7.
Robinson, C., Abbott, J. and Shoemaker, S.(2006) "Recreating Cheers: An
Analysis of Relationship Marketing as an Effective Marketing Technique
for Restaurants," International Journal of Contemporary Hospitality Management. Volume 17, Numbers 6 and 7.
Shoemaker, Stowe (2005), "Pricing and the Consumer," Journal of Revenue and Pricing Management, Volume Four, #3, pp 228-236.
Shoemaker, Stowe and John Bowen (2003), "Antecedents and Consequences of Customer Loyalty: an Update," Cornell Hotel and Restaurant Administration Quarterly, Vol. 6, #4 31-52.
Shoemaker, Stowe (2003), "The Future of Pricing," Journal of Revenue and Pricing Management, Vol. 2, #3 page 271-279.
Shoemaker, Stowe and Seymus Baloglu (2001), "Prediction of Senior
Travelers' Motor Coach Usage from Demographic, Psychological and
Psychographic Characteristics," Journal of Travel Research. 40(1), pp. 12-18.
Deighton, John and Stowe Shoemaker (2001). Hilton HHonors Worldwide: Loyalty Wars. 50-010 Harvard Business School Publishing.
Textbooks
Shoemaker, Stowe and Shaw, Margaret (2007). Marketing Essentials in Hospitality and Tourism:Foundations and Practices.Upper Saddla River, NJ:Prentice Hall.
Shoemaker, Stowe, Robert Lewis, and Peter Yesawich (2006). Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage. Prentice Hall: Upper Saddle River, New Jersey.
Shoemaker,Stowe and Gorin,T (2008) Pricing and Revenue Management Hospitality Operations Management-Peter Jones Editor.
Shoemaker,Stowe (2008) Customer Loyalty Handbook of Hospitality & Tourism Marketing.
Shoemaker, Stowe (2008) Pricing in Services.A book on Pricing to be edited by Vithala Rao at the Johnson School of Business at Cornell University.
